The Ely Shoshone Tribe and the White Pine Historical Railroad Foundation each received grants from Nevada Commission on Tourism for marketing efforts.
The Ely ShoshoneTribe was a first-time applicant for the grant program and received $2,500 to promote its annual Pow Wow, a cultural even that is open to the public and is scheduled for July. Funds will be spent on creative design for the event’s promotional campaign, as well as posters, print advertising and social media. The Tribe was one of five first-time applicants to receive an award.
The White Pine Historical Railroad Foundation received $20,000 to promote the Nevada Northern Railway to a target market of railroad enthusiasts. The railway offers several experiential programs, including the opportunity to work on the railway for a week, that are of interest to this market. Grant funds will be used to promote those programs in such publications as Classic Trains magazine.
In total, the Nevada Commission on Tourism awarded $504,230 in grants to rural Nevada tourism organizations, said Lt. Gov. Mark Hutchison.
“The NCOT grant program supports rural Nevada in its efforts to increase overnight visitation, a vital economic component in so many of our state’s communities,” said Hutchison, NCOT chairman. “Programs that drive overnight visitation bring room tax revenue to these rural communities as well as to the state, and NCOT strongly supports rural Nevada in those efforts.”
NCOT awarded funding to 89 marketing projects designed to increase overnight stays, boost brand awareness and expand marketing programs for communities in rural Nevada. Grants are awarded twice a year, and this recent distribution is the second in fiscal 2017. A total of $1.4 million was awarded in fiscal 2017.